Before you brand your own vape pens, you have to specify some goals. Branding is all about delivering a message. So, a custom vape pen should tell your customers who you are and what you stand for.
Of course, buying custom vape pens wholesale is a big part of the process as well. After all, you still need to differentiate yourself while making a profit. In this short guide, you will read about the most critical decisions for success. The ones that you need to take for a triumphant start-up.
It is all about sending a message
Think of your custom vape pen. What should a customer think when he or she rates your products? This is branding in action. Or, more specifically, how you lay the foundation of your product lines.
You brand your own vape pen by sticking a logo on it. Maybe, you want to use a specific combination of colors. Or you might want to use a cool font and write some uplifting notes.
No matter what you believe in, your customers will pick up on your brand vision. Without it, you will compete for just the lowest price point in the neighborhood. But with an effective message, you can launch an eye-catching marketing campaign. Or build a huge word-of-mouth success.
Pick the right custom vape pens wholesale
After choosing the cannabis strains that better suit your marketing plan, it is time to purchase custom vape pens wholesale. Shop for the most convenient and safe cartridges to offer a broad selection to your customers. Or pick fully-charged and portable Ccell disposable pens. Especially if you will supply vapes to busy people on the go to work or catch the train.
For your convenience, here are the most valuable products you should look for:
- 510 vape pens (both with an auto draw and adjustable voltage batteries)
- disposable pens
- vape cartridges with a Ccell style chamber (that is, a full ceramic cartridge that complies with laws against the harmful effects of heavy metals in old carts)
- wax vaporizers (for wax and concentrate enthusiasts)
The perks of buying custom vape pens wholesale include white and black label services. Why bother about the minor details of the branding process when you can rely on an expert company doing it for you?
Hype or not hype?
Hyped cannabis oil brands follow a strict online strategy to get their piece of the weed niche pie. For instance, you might stake everything on acclaimed genetics. Or just on really bold, loud packaging. Most brands do a combination of both anyways.
If you want to design a product to brand your own vape pen as the ultimate buzz, then everything about your cannabis oil, strains, and packaging should scream hype. The custom vape pen should convey that:
- you care about the packaging
- the plants are grown well
- your clouds smell crazy
As you might imagine, coming up with a brand-new and catchy idea is quite hard. So, start by taking some inspiration from some other successful brands. Play with similar color hues or fonts. If your custom vape pen looks familiar, new customers will be more likely to consider trying one at least once.
Brand your own vape pen as something different from the rest
If you can count on expert chemists or savvy farmers, maybe you do not want to blend into the actual cannabis market. Some brands can stick to a unique idea and still profit by buying custom vape pens wholesale.
For instance, a branch of the cannabis market offers THC and CBD for pets. Other brands seek social acknowledgment of veterans' PTSD issues. Your idea may launch a new campaign to gather support around a specific topic. In this way, you will grow slowly. But you will build a valuable aura around your brand.
New entrepreneurs take advantage of affiliate marketing strategies. Instead, others choose followers to gain instant visibility. Often, by sending YouTubers and Instagramers the latest cart for reviewing.
While the methods to make an impact on the vaping community are countless, customers want to know why they should care for your brand. If you build hype, the goal is sparking curiosity. But if you take the other route, you need to find something that is intriguing and appealing. Or offer an experience so different that they cannot think about what it would feel like.
Manage your budget
Why follow a budget?
Playing with words is a smart way to attract new customers. But sadly, you cannot horse around with numbers. This is why managing your budget is vital to your success. More specifically, how you design your budget management will prevent or accelerate your success.
In some cases, you do not need a budget to run a successful business. Those lucky companies do not have a budgeting process. They do not even put numbers on a spreadsheet. Often, their idea is so ingenious that they grow fast and steady. But most of the time, these companies can count on solid, experienced support from seasoned parent companies. So, doing a budget is highly recommended.
Your financial goals
As soon as you step through what your goal is, your budget will start taking shape. Find the reason behind why you want to sell your product, and that clarity will give you direction. Next, focus on how you can achieve that goal and how much that will cost you. Here is where you develop your business plan to run your start-up.
When you can write down the whole process for making a profit, you are halfway through your journey. For example, you calculate how many plants you can grow. Next, you buy custom vape pens wholesale for a specific amount. Optimize each step to cut unnecessary expenses.
Making your customers happy
Exceptional taste and flavor will create loyal customers. But the exclusivity of your brand will last as long as your custom vape pen will. This is why here at VapenSupply, you can find Ccell disposable pens with a 350mAh battery and higher.
Battery capacity is critical to customer satisfaction. Without enough battery life, your customers will complain that they cannot enjoy their oil till the last drop. In return, they could begin looking elsewhere for another brand that they feel is more respectful towards buyers' happiness.
Empty vape cartridges help your customers find new strains and flavors. So, you might want to make a poll and ask for your customers' preferences. This is how you can give your buyers what they desire.
Starting your CBD company
Creating a CBD brand has been a theme of 2021. In the last years, more people looked into this industry. Thousands of entrepreneurs decided to brand their own CBD vape pens. The name and the logo will play a critical role in such a crowded market. But you can still find a profitable space for your products as long as you act fast.
At first, you could provide oils that offer similar results to the main popular ones. For example, most CBD brands make vaping products that promote:
Marketing your vapes in this way will attract some vapers looking for cheaper or more effective products. At any rate, a better tasting experience could differentiate your brand from the local competitors.
Most consumers are aware of thinning agents and toxic substances. So, selling 100% natural cannabis oil that is safe and high-quality surely helps. Lastly, be sure to indicate the dosage on your labels. Since every person reacts differently, help your customers use your custom vape pen safely.
A consumer-friendly approach is the fastest method to a satisfied customer base. And of course, more profits in the long run.
Educate your clients on how to use your products
Most CBD companies do not have an online section on their website where they showcase their products. On top of that, some brands do not even have a Facebook page. Today, brand personality is a key factor.
If you do not plan to rely on distributors who will sell your product to the lowest price point, try online marketing. At the very least, start a YouTube channel and promote your CBD brand. Viewers will give you valuable feedback. In return, you may catch their drifts and understand what they like and expect from you as a supplier.
The decision to brand your own vape pen does not imply a brand-new product. In fact, many oil manufacturers sell the same products with different packaging in distinct niche markets.
You may never know where your oil will be successful until you try marketing it to another audience. At the same time, you can sell your oils to retails and regional distributors for better margins.
Communicate with your vaping product supplier
Do not hesitate to ask your supplier anything that would make your job easier. Often, you can find that your supplier offers more than just vaping products.
Here at VapenSupply, we ensure on-time delivery and provide an after-sale warranty on any product. We do everything we can to ease your way to success.